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How Baptist Health Doubled Physician Applications Year Over Year

Doctor in a white coat with a stethoscope around his neck using a smartphone

Challenge

Low Candidate Engagement Slowed Hiring

Baptist Health of Northeast Florida was rapidly expanding with growing patient demand across primary care, hospitalists, and multiple specialties. Their recruiters needed to significantly increase applicants but faced low engagement and response rates. Like many healthcare systems, outreach relied on manual sourcing and high-volume messaging to passive candidates, resulting in tedious workflows and inconsistent results. 

They needed a more effective way to connect with physicians to fill their vacancies faster. 

Solution

Focusing Outreach to Actively Engaged Candidates 

Baptist Health optimized their recruiting strategy by leveraging DocCafe to connect with  actively engaged, job-seeking physicians. Using real-time engagement data, they focused outreach on candidates actively looking for a new role on DocCafe in the last 7 to 30 days. Instead of relying on untargeted messaging to passive physicians, they refined their approach to reach the right candidates at the right time, reducing wasted outreach and filling their open roles faster.  

Results

Surge in Applications and Engagement

With DocCafe's unique activity-based filtering, Baptist Health saw a remarkable boost in candidate applications and engagement. The impact was clear: 

2X More Physician Applications 

Focusing on active candidates, their applicant pipeline doubled year over year, dramatically improving filling critical physician roles. 

 Bar chart comparing physician applications, showing an increase from 226 applications in 2024–2025 to 453 applications from 2025 to today.

50.8% Email Open Rate 

Targeted outreach to  active candidates based on real-time data led to significantly higher engagement and response rates. 

15% Lower Cost Per Applicant 

Improved efficiency and higher quality engagement reduced overall recruiting costs for physicians. 

“DocCafe is an integral partner for our recruitment strategy. It is easy to use and great for helping our team focus on prioritizing physician candidates who are ready to respond. By focusing on active candidates, DocCafe has optimized our recruiting strategy and improved our applicant flow every year.” 

Lucille Stella, Physician Sourcing Recruiter  
Baptist Health of Northeast Florida 
How Baptist Health Doubled Physician Applications Year Over Year
Mike York

Mike York is the Executive Vice President of Digital Advertising and Recruitment Technology for DocCafe. As a member of DocCafe's executive team, he spearheads advancements for DocCafe's industry-leading healthcare talent acquisition platform and serves as an invaluable authority for top-tier healthcare organizations. With his relentless commitment to innovation, Mike ensures the delivery of exceptional solutions for organizations striving to recruit physicians and advanced practice providers. His expertise and dedication have cemented him as a trusted leader in the industry, empowering healthcare organizations to attract and secure top-tier medical talent.

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