At the core of ConcertoHealth’s brand strategy is our commitment to improving the lives of our patients. At the most basic level, ConcertoHealth views the underserved population as human beings who are deserving of the same quality care as everyone else. Many of these patients have never received medical care of any kind, or if they have, it has been in a model that provides the bare minimum and views them as a number rather than a person with a life story. ConcertoHealth makes each patient feel that their life matters.

It is our belief that each patient is more than a compilation of symptoms or illnesses, but rather a product of his or her history, culture, lifestyle, living situation, etc. All of these aspects of a patient’s life must be evaluated and embraced to provide truly impactful and life changing care. It is a belief that in order to truly understand and address each patient’s unique issues, the care management team must take time to get to know each patient and develop a truly personalized approach to their care. It is a belief that care shouldn’t simply be about solving immediate medical problems, but rather addressing the whole person and his or her social, emotional and clinical situation to ensure an integrative, comprehensive approach to impact all factors that have contributed to the patient’s current state of health. It is this combination of social advocacy, real-time support, care where and when they need it, clinical excellence and a culture of compassion that come together to deliver ConcertoHealth’s brand of care.

Today, and in the future, our brand can’t simply be about the physical locations where care is delivered, the care coordination or even the dual eligible population. It needs to tell a story about an organization that is changing healthcare for good, by adopting a philosophy of care that believes a patient is more than a medical condition, but a complex human being with a range of life needs, and that by accepting and addressing all of a patient’s needs, he or she can live their best life.