Interview with Urologist Dr. Neil Baum. Discussion includes topics such as grass roots marketing efforts such as newspaper, radio, TV and local community organizations; The difference between marketing and public relations; Affordable or "shoestring" marketing techniques; Exceeding patient expectations; Effective use of email and Web sites for communication with patients and patient satisfaction; Reasons for and dealing with patient defection; Time saving techniques to see more patients per day; Strategies for physicians with a shrinking population base; Working with non-medical professionals for referrals.
From an article in The Journal of Medical Practice Management by Laura Sachs. Most medical practice managers know that delegation is a useful practice management tool to streamline both personal and practice efficiency. However, delegation is often underused, misused, and misunderstood.
From a JMPM article written by Fillmore Buckner, M.D. J.D. This podcast discusses clear ways any physician or office manager can avoid major legal problems by paying close attention to the needs and rights of office invitees. The focus of any physician considering insurance should include not only malpractice insurance but also premises liability insurance.
These years have seen a burgeoning of the science of medicine. Diagnostics and therapies that were nearly unimaginable have become commonplace. The best of American medicine is indeed among the worlds best. Though we spend a greater portion of our GDP on health than any other nation, there remains as yawning a gap in access to these wonderful services. In this Editorial from The Journal of Medical Practice Management, Marcel Frenkel, MD, MBA, provides a snapshot of American medical practice in 2005.
Kent Bottles, MD, Interviews Kevin Pho, M.D. and founder of http://www.kevinmd.com/blog about blogging and its and importance to the medical practice community.
Sandra Dahlman, Medical Librarian at Spectrum Health in Grand Rapids, Michigan discusses why she thinks medical librarians are underutilized by private practice physicians; she suggests that a personal relationship with your librarian will pay dividends for both you and your patients. Topics include services provided, debate over peer-review, online journals and use of the library by patients.
Failure to set forth an appropriate framework for collaboration and employment between physicians can be the source of much distress and acrimony. This podcast covers an editorial from Steven Peltz and provides practical guidelines that will help physicians structure corporate or partnership agreements and employment agreements that are fair and clear.
Internal chart reviews are useful tools for practices to determine the accuracy of their coding when billing for services, especially to governmental payers. They can also boomerang, however, and be used as evidence against a practice when their results are not fully understood or implemented.
Avoiding Leasing Pitfalls by Karen Zupko and Melissa Lupella: This editorial explains some of the most common misunderstandings in the leasing process, such as types of leases, rentable vs. usable space, escalations, and other considerations.
