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Other links at Podcasts |
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Marketing for the Medical Practice - A Discussion with Ann Teliczan of the Allie Group
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Kent Bottles, MD, interviews Ann Teliczan from the Allie Group about marketing medical practices and physicians services. Topics include difficulty in convincing physicians to pursue marketing, why marketing is necessary, the advantages of Web sites, Web site costs, the process to select a marketing group, physician use of email, physicians use of blogs and marketing costs.
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Mystery Shoppers for the Medical Practice
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Jodi Manfredi, Founder and President of Examine Your Practice, a company dedicated to the process of using "mystery shoppers" for the medical practice. In this podcast interview, Ms. Manfredi, who has had more than 20 years in the healthcare industry, talks about the type of practices that can benefit from the process of using a mystery shopper, the benefits of using a company to discover the positives and negatives in a practice, and how the healthcare industry is changing as a result of this type of service. Her site is www.examineyourpractice.com.
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Interview with Medical Blogger and Resident Maria of intueri.org
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Discussion about the phenomena of blogging, specifically in medicine. Topics include reasons for, and value of medical blogging; the generational gap between the older medical establishment and the new crop of physicians; the doctor-patient relationship.
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Podcast: How to Get Paid for Hospital Services with Betsy Nicoletti
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In this 20 minute podcast, Betsy reviews details surrounding physicians getting paid for hospital services. Can physicians get paid if they have to see a sick patient more than once a day? What does group membership have to do with getting paid for hospital services? What is the difference between observation admission series of codes and the observation with discharge codes? What are the rules for critical care? What about the proper way to bill follow up visits after an initial inpatient consultation?
Betsy Nicoletti, betsy.nicoletti@gmail.com and her book at www.shopmpm.com
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