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Other links at Podcasts |
| 1. |
Practical Tips for Marketing Your Practice with Dr. Neil Baum
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Interview with Urologist Dr. Neil Baum. Discussion includes topics such as grass roots marketing efforts such as newspaper, radio, TV and local community organizations; The difference between marketing and public relations; Affordable or "shoestring" marketing techniques; Exceeding patient expectations; Effective use of email and Web sites for communication with patients and patient satisfaction; Reasons for and dealing with patient defection; Time saving techniques to see more patients per day; Strategies for physicians with a shrinking population base; Working with non-medical professionals for referrals.
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| 2. |
Podcast: A Hope and a Prayer
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These years have seen a burgeoning of the science of medicine. Diagnostics and therapies that were nearly unimaginable have become commonplace. The best of American medicine is indeed among the worlds best. Though we spend a greater portion of our GDP on health than any other nation, there remains as yawning a gap in access to these wonderful services. In this Editorial from The Journal of Medical Practice Management, Marcel Frenkel, MD, MBA, provides a snapshot of American medical practice in 2005.
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How to Get Paid for Hospital Services with Betsy Nicoletti, MS, CPC, President of Medical Practice C
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In this 20 minute podcast, Betsy reviews details surrounding physicians getting paid for hospital services. Can physicians get paid if they have to see a sick patient more than once a day? What does group membership have to do with getting paid for hospital services? What is the difference between observation admission series of codes and the observation with discharge codes? What are the rules for critical care? What about the proper way to bill follow up visits after an initial inpatient consultation?
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Use of Business Intelligence in the Medical Practice
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Tim Coan, CEO of ALN Medical Management, presents compelling reasons behind collecting and analyzing business intelligence in the medical practice. He reviews "Insight" and the results that these insights produce. He further discusses the technology, data collection processes and reporting needed in the practice to drive collection of business intelligence. Lastly, he provides strategies on how physicians or business administrators can use business intelligence to drive changes in the medical practice.
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Hot Issues for Hospitals - and What that Means for Physicians
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Jennifer Bever, FACHE, the Director of Education for Sg2 discusses hot issues for hospitals and the impact of these issues on physician and physician practices. In this 20-minute podcast, Ms. Bever covers Medicare payment reductions and surgical services, pay-for-performance, projected physician workforce shortages, what makes physician-hospital partnerships successful, and very specific strategies on how physicians can work more effectively with hospitals. Jennifer Bever also discusses when and how physicians should "do it themselves."
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